Technologies for Interactive Marketing


Times Offered Syllabus
Lec-Lab W 05:00pm-08:50pm

Times are for SPRING 2017
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Prerequisites Technologies Studied
Social media, interactive marketing, online advertising, search engines, search engine optimization, search engine marketing, e-mail marketing, blogs, social networks, digital marketing, online marketing, online advertising, ad operations, analytics, Twitter, RSS, AdWords, AdSense
Course Description
Want to promote and market a product? Digital technologies will maximize your effectiveness…

All of the latest (and many would say greatest) trends in the advertising industry involve digital distribution channels. When used properly, online marketing and promotion allow you to reach consumers in a timely, relevant, personal and cost-effective manner.

This course will introduce you to the key technologies, concepts and strategies in the emerging online advertising ecosystem. Class lectures, discussions, and projects will demonstrate how Internet and new media technologies (blogs, wikis, social networks and communities, search engines…) are increasingly being used in marketing and advertisings. For your final project, you will drive traffic, engagement and sales for a specific website – all the while managing a real budget and buying advertising to accomplish your goals.
Why Students Take ITP-476
To gain indispensable knowledge about forward-thinking marketing and advertising strategies, whether because they want to promote their own products or because they are considering careers in marketing and related fields.
Course is Part of...
Innovation: The Digital Entrepreneur (MINOR)
Innovation: The Digital Entrepreneur (SPECIALIZATION)
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