Description (3 Units)

This course will examine how the social web operates and teach students how to build social applications on the myspace platform. We will examine what works and what fails to work in these online environments and learn about what drives user engagement. We will also explore the business side of social application development. This class will be co-taught by the CTO of Myspace Aber Whitcomb and Ashish Soni, the Director of ITP. Some of the topics we will be exploring in this class are:

- Fundamental of social apps
- Product design of social apps. What makes an app social?
- What is the Myspace developer platform?
- How does one drive viral adoption of social apps?
- Social App Metrics
- Future trends in the social media space including openSocial
- Monetization of Social Apps. How does one make money using social apps?