Minor

Innovation: The Digital Entrepreneur

DESCRIPTION

Skills Explored Target Audience
Presentations, business model canvas, technology strategy, agile product development, growth hacking (growth metrics), create mobile/online product, consulting, fundraising, and due diligence. Marshall, Viterbi, Economics, and any students interested in start-ups.
Minor Description
The Minor in Innovation: The Digital Entrepreneur is jointly sponsored by the Information Technology Program in the Viterbi School of Engineering and the Lloyd Greif Center for Entrepreneurial Studies in the Marshall School of Business. If you have always been someone with a vision and a passion for creating your own projects, this is the minor for you. This minor is designed for students from a range of backgrounds who are interested in starting their own business, working for start-up companies, or learning to “think digitally.” Students will learn to create business models, growth hacking skills, agile product development, and gain real-world experience in a team-based environment. This intimate minor allows you to work on your business while at school with access to USC's instructors, incubators, and resources.

Curriculum changes to the Innovation: The Digital Entrepreneur minor are effective Fall 2016. This webpage reflects the most current curriculum. Previously enrolled Innovation minor students can choose to follow the old requirements listed on their STARS report or update their minor catalog year to follow the new requirements (starting Fall 2016).

Requirements for completion (six core courses plus minimum of 2 units of elective credit)
Minimum units: 21 (25 units for Marshall majors)


Required courses (19 units):

• BUAD 301 – Technology Entrepreneurship (3 units)
• BAEP 452 - Feasibility Analysis (4 Units)
• ITP 466 - Building the High-Tech Startup (4 Units)
• ITP 476 - Technologies for Interactive Marketing (4 Units)
Required capstone courses. Must be taken in the same semester. Spring only. (4 units total):
ITP 496x* - The Digital Startup Launchpad (2 Units)
BAEP 496* - The Digital Startup Launchpad (2 Units)

*Note: Students must take all 4 required courses prior to co-enrolling in ITP 496 and BAEP 496.

Electives (must complete a minimum of 2 units):
(Note: Marshall students need 6 units of elective credit to reach 16 unique units for the minor)


• ITP 310 – Design for User Experience (3 units)
• ITP 320 – Enterprise Wide Information Systems (4 units)
• ITP 411 – Multimedia and Video Production (3 units)
• ITP 470 – Information Technology Practicum (1-4 units)
• ITP 479 – Cyber Law and Privacy (3 units)
• BAEP 460 – Seminar in Entrepreneurship (2 units)
• BAEP 465 – Digital Playbook for Entrepreneurs: Creating a Tech Startup (2 units)
• BAEP 470 – The Entrepreneurial Mindset: Taking the Leap (2 units)
• BUAD 304 – Organizational Behavior and Leadership (4 units)
• BUAD 307 – Marketing Fundamentals (4 units)
• DSO 431 – Foundations of Digital Business Innovation (4 units)

Note: Students must take at least 16 units that are unique to the minor (i.e. not required to fulfill the student’s major, another minor, or general education requirements).
Students may take an interdepartmental minor in which their major unit participates as long as at least four courses (16 units) required for the minor are not courses offered by the major department.

Why Students Take It
To enable students to create innovative businesses in this digital world it is imperative for them to know:

1) How to "thinking digitally"
2) What's the technology behind the scenes?
3) How to create an interactive, engaging online/mobile product
4) Online marketing and customer acquisition
5) How to create business plans and models for digital startups
6) What's the mindset of an entrepreneur?
Industry & Career Info Companies Hiring
Digital technology is used globally. The business skills learned can enhance your resume for any job. Start-ups, established technology/Internet companies, large company consulting, and your own company!
Apply for this Minor Contact Advisor

COURSES

Required Courses (19 units)







Not offered in Spring 2017







ITP-4664Building the High Tech Startup
ITP-4764Technologies for Interactive Marketing
ITP-4962The Digital Startup Launchpad
BAEP-4524Feasibility Analysis
BAEP-4962The Digital Startup Launchpad
BUAD-3013Technology Entrepreneurship

Elective Courses (2 units)

Not offered in Spring 2017









Not offered in Spring 2017
Not offered in Spring 2017


Not offered in Spring 2017
Not offered in Spring 2017
Not offered in Spring 2017
ITP-3103Design for User Experience
ITP-3204Enterprise Wide Information Systems
ITP-4113Multimedia and Video Production
ITP-4704Information Technology Practicum
ITP-4793Cyber Law and Privacy
BAEP-4602Seminar in Entrepreneurship
BAEP-4652Digital Playbook for Entrepreneurs: Creating a Tech Startup
BAEP-4702The Entrepreneurial Mindset: Taking the Leap
BUAD-3044Organizational Behavior and Leadership
BUAD-3074Marketing Fundamentals
DSO-4314Managing the Digital Revolution for your Business

Additional Info

Please note that there are additional requirements for Marshall majors. See course plan to the left for more information.

Students must concurrently enroll in ITP 496 and BAEP 496. BUAD 301, BAEP 452, ITP 466, and ITP 476 are prerequisites.

ITP COURSES OFFERED IN Spring 2017

Required Courses







ITP-4664Building the High Tech Startup
ITP-4764Technologies for Interactive Marketing
ITP-4962The Digital Startup Launchpad

Elective Courses










ITP-3204Enterprise Wide Information Systems
ITP-4113Multimedia and Video Production
ITP-4704Information Technology Practicum
ITP-4793Cyber Law and Privacy