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Successful Serial Entrepreneur Jay Samit to co-teach ITP 499 – Building the High Tech Startup


July 26th, 2011

Jay Samit is a digital media innovator who has pioneered advancements in music and video distribution, social media and ecommerce. He is currently the CEO of SocialVibe.

The purpose of this class is to teach students the basic technologies and processes involved in the building web and mobile startups. Students will be introduced to the different aspects of building a web startup including Online Business models, Product management, Agile development processes, Technology platforms and Operations, customer development and online marketing.

Jay Samit's Bio:

Jay Samit is CEO of SocialVibe, the Internet’s largest engagement advertising platform. SocialVibe reaches over 660 million hyper-connected social media users each month across Facebook, Zynga, Pandora, and other leading digital, IPTV and mobile properties. SocialVibe clients include such major brands as Apple, AT&T, Best Buy, Coke, Disney, Ford, GE, Kraft, Microsoft, NBC, Nestle, Proctor & Gamble, Toyota, Unilever, Visa, and Warner Bros.

A 25-year digital media veteran, Samit has held senior management positions at Sony, EMI, and Universal Studios with the responsibility for the development of new digital media businesses. Samit served as a senior advisor to help launch Linkedin and is a serial investor in digital start-ups. Samit pioneered social media in the 1990s by developing one of the first million-member online communities for college students. Prior to joining corporate America, Samit founded Jasmine Multimedia Publishing, creating more than 300 software titles, and developing key advances in music and video technologies for Microsoft, Apple, Intel, and IBM. Committed to giving back to the community, Samit was invited by President Clinton to lead the White House’s Initiative for Education & Technology, and spearheaded the effort to create Internet access for America’s schools. Samit‘s other charity work ranges from the first Internet Charity Auction to Tsunami Aid (with NBC) and the Concert for Hurricane Relief (with MTV). Samit is a Magna Cum Laude graduate of UCLA.

ITP 499 – Building the High Tech Startup
Section 32006: Mondays 2:00-4:50 (4 units)
Instructors: Ashish Soni, full-time faculty in ITP and Jay Samit, visiting faculty