Innovation: The Digital Entrepreneur

Enhance your marketing, invention, and business skills by learning the development processes and project management methodologies used by startups and tech companies.

Learn about:
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Skills
  • High-tech product ideation and management
  • Development processes
  • Customer development
  • Digital marketing
  • Business models
Careers
  • Project manager
  • Consultant
  • Marketer
  • Business analyst

Requirements

  • All minors at USC need 16 units that only meet minor requirements and do not meet any other major, minor, or GE requirement.
  • All courses completed for your minor or specialization must be completed for a letter grade.
  • You must earn a 2.0 minimum cumulative GPA in the courses completed for your minor or specialization.

Minor (21 units)
Core requirements (19 units):
  • BUAD-301 “Technology Entrepreneurship” (3 units)
  • BAEP-452 “Feasibility Analysis” (4 units) [prerequisite: BUAD-301]
  • ITP-466 “Building the High Tech Startup” (4 units)
  • ITP-476 “Technologies for Interactive Marketing” (4 units)
  • ITP/BAEP-496 “The Startup Launchpad Lab” (4 units) [prerequisites: BAEP-452, ITP-466, and ITP-476]
Elective (2 units):
  • BAEP-460 “Seminar in Entrepreneurship” (2 units)
  • BAEP-465 “Digital Playbook for Entrepreneurs: Creating a Tech Startup” (2 units)
  • BAEP-470 “The Entrepreneurial Mindset &emdash; Taking the Leap” (2 units)
  • BUAD-304 “Organizational Behavior and Leadership” (4 units)
  • BUAD-307 “Marketing Fundamentals” (4 units)
  • DSO-431 “Foundations of Digital Business Innovation” (4 units)
  • ITP-310 “Design for User Experience” (4 units)
  • ITP-320 “Enterprise Information Systems” (4 units)
  • ITP-411 “Multimedia and Video Production” (3 units)
  • ITP-470 “Information Technology Practicum” (*1-4 units)
  • ITP-479 “Cyber Law and Privacy” (3 units)

Please note: Students majoring in the Marshall School of Business must choose 6 units of electives minimum from ITP department courses in order to earn 16 units outside of their major department. This brings the total number of units required for the minor to 25 units.


Specialization (11 units)
Core requirements (8 units):
  • ITP-466 “Building the High Tech Startup” (4 units)
  • ITP-476 “Technologies for Interactive Marketing” (4 units)
Elective (3 units):
  • BAEP-310 “Launching Disruptive Ventures” (4 units) [prerequisite: ACAD 181 or BUAD 201]
  • BAEP-423 “Management of Small Businesses” (4 units)
  • BAEP-450 “Fundamentals of Entrepreneurship” (4 units)
  • BAEP-451 “The Management of New Enterprises” (4 units)
  • BAEP-453 “Venture Management” (4 units) [prerequisite: BAEP 310, BAEP-423, BAEP-450, BAEP-451, or BUAD-301]
  • BAEP-460 “Seminar in Entrepreneurship” (2 units)
  • BAEP-465 “Digital Playbook for Entrepreneurs: Creating a Tech Startup” (2 units)
  • BAEP-470 “The Entrepreneurial Mindset &emdash; Taking the Leap” (2 units)
  • BAEP-471 “Social Innovation Design Lab” (4 units)
  • BAEP-480 “Entrepreneurial Family Business (4 units)
  • BAEP-491 “Introduction to Social Entrepreneurship” (4 units)
  • BAEP-499 “Special Topics” (2-4 units)
  • BUAD-301 “Technology Entrepreneurship” (3 units)
  • BUAD-304 “Organizational Behavior and Leadership” (4 units)
  • BUAD-307 “Marketing Fundamentals” (4 units)
  • DSO-431 “Foundations of Digital Business Innovation” (4 units)
  • ITP-310 “Design for User Experience” (4 units)
  • ITP-320 “Enterprise Information Systems” (4 units)
  • ITP-411 “Multimedia and Video Production” (3 units)
  • ITP-470 “Information Technology Practicum” (*1-4 units)
  • ITP-479 “Cyber Law and Privacy” (3 units)
  • ITP-480 “Information Technology Internship” (*1-4 units)

Course Plan

Use the chart below to plan your course schedule to complete your minor. Pay careful attention to prerequisites. Make sure you consult with your major adviser about how best to incorporate the requirements for your minor with your major and general education requirements.

Please contact our advisement team with questions about course sequencing, departmental clearance and course substitutions.


Next steps

How can I add this program?

Apply online

Current USC students can use our online application to declare a minor or specialization. Your application will be processed within 3 to 7 business days, and you will be notified at your official USC email address of your admission to the program of your choice.

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Contact us with questions

If you have a question about the program, you're welcome to write to us or schedule an advisement appointment. We can help you navigate our program requirements and resources and refer you to other offices as needed.

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